A devouring beast, Facebook will continue with more of the same. With its global reach, its near-limitless capital, and its ever-smarter data-crunching AI machine, Facebook, in combination with Google, will lay waste to much of the analog and digital media worlds. A decent proxy for what will happen globally to the media business is what has taken place down under, with traditional media being eaten alive by tech media. In sum, old media isn’t going away; it will just be a shitty place to work or invest.