they fight for market dominance, both Facebook and Google can be expected to make bold bets on the future. One especially expensive route leads to virtual reality, and that’s where Facebook stole the march on the industry. In 2014, Zuck paid $2 billion for Oculus Rift, the leading VR headset company.37 Following that acquisition, he raved, “VR will open up new worlds.” Spoiler alert: it hasn’t. People were envisioned strapping on headsets to attend virtual work meetings. Surgeons in New York and Tokyo could operate in the same virtual theater. Grandparents would spend virtual time with their
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