A few will hold on. Outfits like the Economist, Vogue, and the New York Times may benefit, at least for a while, because their weaker competitors will die. That, and a sudden recognition that “truth” is a thing again, will give them momentary gains in market share. But the operative word is “momentary.” In the meantime, Facebook will steadily neuter traditional media. For years, the New York Times, for example, got about 15 percent of its online traffic from Facebook.38 The Times agreed to let Facebook post its articles natively on the platform. That means you can read the whole article
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