The Four are all disciplined about getting out in front of their skis, taking big, bold, smart bets, and tolerating failure. This failure gene is at the heart of Amazon’s and, more broadly, the U.S. economy’s success. I’ve founded or cofounded nine firms and I’m, generously, 3-4-2 (win-loss-tie). No other society would tolerate, much less reward me. America is the land of second chances, and even if Jeff Bezos is predictably globalist, the culture at Amazon is distinctly red, white, and blue. Most uber-wealthy people have one thing in common: failure. They’ve experienced it, usually in spades,
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