The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway

credibility of Google: About one out of six queries posed to the search engine

Consumption has taken the place of shared sacrifice during times of war and economic malaise. The nation needs you to keep buying more stuff.

This kind of experimentation and aggression is what the military calls the OODA loop: “observe, orient, decide, and act.”

“Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”53

Rich is more a function of discipline than how much you make.

Don’t follow your passion, follow your talent.

It’s not about being skinny or ripped, but committing to being strong physically and mentally.

mates. On a regular basis, at work, demonstrate both your physical and mental strength—your grit. Work an eighty-hour week, be the calm one in face of stress, attack a big problem

This approach to work, however, as you get older, can in fact kill you. So, do it early.

The slope of the trajectory for your career is (unfairly) set the first five years post-graduation.

If you want the trajectory to be steep, you’ll need to burn a lot of fuel. The world is not yours for the taking, but for the trying. Try hard, really hard.