Matt Pfleger

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You’ll notice that, in contrast to Danny Meyer’s vivid, specific language, these are defiantly un-catchy, almost zen-like in their plainness and universality. This reflects the fundamental difference between leading for proficiency and leading for creativity: Meyer needs people to know and feel exactly what to do, while Catmull needs people to discover that for themselves.
The Culture Code: The Secrets of Highly Successful Groups
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