Overcommunicate Expectations: The successful groups I visited did not presume that cooperation would happen on its own. Instead, they were explicit and persistent about sending big, clear signals that established those expectations, modeled cooperation, and aligned language and roles to maximize helping behavior. IDEO is a good example. Its leaders constantly talk about the expectation of cooperation. (CEO Tim Brown incessantly repeats his mantra that the more complex the problem, the more help you need to solve
