Liran Weizman

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The interesting thing about Givechi’s questions is how transcendently simple they are. They have less to do with design than with connecting to deeper emotions: fear, ambition, motivation. It’s easy to imagine that in different hands, these questions could fall flat and fail to ignite conversation. This is because the real power of the interaction is located in the two-way emotional signaling that creates an atmosphere of connection that surrounds the conversation.
The Culture Code: The Secrets of Highly Successful Groups
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