As of June 30, 2015, Jeb Bush had raised in excess of $120 million, almost all of it in big gifts from a tiny number of wealthy families.4 Seldom in the history of fund-raising has so much bought so little, so fleetingly. Between December 2014 and September 2015, the heir to the most successful brand in Republican politics plunged from first place in the Republican field to fifth.5 In desperation, the Jeb Bush campaign purchased 60 percent of all political spots aired in New Hampshire in the month of October 2015. That ad barrage pushed his poll numbers in the state from about 9 percent to
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