Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

by Russell Brunson

I’m part of a group of underground entrepreneurs you’ve probably never heard of. US vs. THEM • Take a stand. We don’t rely on cash from venture capitalists to get started, and we don’t even have goals to go public either. In fact, our motivation is the exact opposite. We have products and services and things that we KNOW can change people’s lives. • Why are you different? Because we’re fighting against the big brands, people with literally unlimited budgets, we have to do things differently. We have to do things smarter. We don’t have financial safety nets. Every test we take is with our own money. We have to be profitable from day number one. So how do we do that? How is that even possible? • Who or what are you collectively fighting against? If you asked the MBAs or look in the college textbooks, they’d tell you that what we’re doing is impossible. Yet it’s happening. Every single day. It’s happening through the art and science that we call Funnel Hacking. • Who you ARE! We are Funnel Hackers, and these are our stories! Do you see how powerful that is? The video isn’t long—only a minute and 10 seconds. But it clearly defines who we are and what our cause is all about. People who resonate with that message are going to say, “HECK, yeah!” and then join us. Those who don’t get it will just move on. It’s natural selection for the true believers. Those are the four core things we use to create our future-based cause. Where can they place their hope and faith? Help them break ...