I’ve found that there are three core beliefs that come to the surface and keep someone from buying, even if they believe the new opportunity is right for them. 1. The Vehicle: other false beliefs they may have about the vehicle or new opportunity you’re presenting 2. Internal Beliefs: beliefs about their own abilities to execute on the new opportunity 3. External Beliefs: false beliefs they have about outside forces that could keep them from success; things beyond the individual’s control, such as time or the economy
