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March 19 - July 30, 2018
It’s the skillful application of the right information at the right time that can change
your life.
As Sir Winston Churchill once said: To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.
Zig Ziglar once said: “You will get all you want in
life, if you help enough other people get what they want.”
Contribution is the key to continued growth.
three things in common that helped them build a mass movement. 1. They each had a charismatic leader or an attractive character. 2. Each of them focused on a future-based cause that was bigger than themselves. 3. They each offered their audience a new opportunity.
You see, people become leaders when they first try to master something for themselves. Then after they’ve discovered a path for themselves, they share their knowledge with others. It starts with your own personal growth, but then transitions to contribution.
There are people today who need what you have. And they are just waiting for you to find your voice, so you can help them change their lives.
Your results are your certification.
WHO DO YOU WANT TO SERVE?
Question #1: Would people in this submarket be excited about the new opportunity I’m presenting in my niche?
Question #2: Are the people in this market irrationally passionate?
Question #3: Are these people WILLING and ABLE to spend money on information?
WHO DO YOU NEED TO BECOME AS A LEADER?
Rule #1: Become an attractive character, and live the life your audience wishes they could live.
character. The key is to understand that the people will follow you because you have completed the journey they are on right now, and they want the result you have already achieved. They want to become like you.
Rule #2: Maintain absolute certainty. It is said that in any situation, the person with the most certainty wins. I’m not talking about self-confidence. As my buddy Setema Gali says: “Self-confidence is for kids.” If you want to make an impact, you have to be certain. Certainty is what draws people to leaders, to experts.
The platform is less important than the consistency of your sharing.
Rule #3: Don’t be boring.
When your messages cause polarity, it attracts attention and people will pay for it. Neutrality is boring, and rarely is money made or change created when you stay neutral. Being polar is what will attract raving fans and people who will follow you and pay for your advice.
“If you haven’t offended someone by noon each day, then you’re not marketing hard enough.”
Rule #4: Understand how to use persuasion.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
Rule #5: Care…a LOT.
Yes, those who pay, pay attention—and the more they pay, the closer attention they pay.
Rule #6: Offer them value from their perceived relationship with you.
One big mistake we experts often make is trying to apply what WE value most as OTHERS’ standard for success.
The second piece you need in order to create a mass movement is a future-based cause.
Here are a few key principles that will help you create your future-based cause. 1. Where can they place their hope and faith?
2. Help Them Break Their 4-Minute Mile
3. Let Them Self-Identify.
Because the people who are crazy enough to think they can change the world, are the ones who do.
4. Create your own Title of Liberty.
There are different ways to create a Title of Liberty for your group. Title of Liberty #1: The Mini Manifesto
Title of Liberty #2: The Manifesto
Title of Liberty #3: Video Title Sequence (More Advanced)
Those are the four core things we use to create our future-based cause. Where can they place their hope and faith? Help them break their 4-minute mile. Let them self-identify. Create a Title of Liberty.
Our goal is not to fix what’s not working. Our goal is to REPLACE what’s not working with something better.
WHY PEOPLE DON’T WANT IMPROVEMENT OFFERS
1. Improvement is Hard
2. Desire vs. Ambition
3. Memories of Poor Past Decisions
4. Commodity Pricing
STATUS: THE ONLY THING THAT CAUSES PEOPLE TO MOVE (OR NOT MOVE)
Is this thing I’m considering going to increase my status or decrease it?
Your job as the expert is to load up the elevated status side of the scale and decrease the risk of failure. You can do that by creating an amazing product and minimizing risk with things like money-back guarantees, risk reversals, and done-for-you options. The key to making a sale is 100% tied to this concept of status.
So which factors elevate status? Well, it’s different for everyone, but here are a few that are pretty universal. • Appearance of intelligence (anything that makes them look smarter) • Appearance of wealth, power, or happiness
• Physical appearance (weight loss, makeup, supplements, etc.) • Style (think Mac vs. PC)
Here are a few reasons why new opportunities DO work.
