Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

by Russell Brunson

We let our members vote on the saying that resonated with them the most. The shirt that ended up winning by a long shot simply stated: “I build funnels.” It helped people identify who they are within our movement. When someone joins you, they need to be able to identify by saying, “I’m a __________.”