Dahlan Baron

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If I can make them believe that [new opportunity] is key to [what they desire most], and / but it is only attainable through [specific vehicle], then all other objections and concerns become obsolete. So this slide restates that sentence in the form of goals.
Dahlan Baron
Slide number 3
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
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