Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

by Russell Brunson

about to finally achieve all his desires, but then the car he is racing against (The King) gets into a huge wreck. McQueen’s win is guaranteed. But because he’s been on a journey of transformation, he chooses to slam on his brakes just inches before the finish line and watches as Chick Hicks races past him for the win. He then backs up, drives over to The King, and pushes him across the finish line. The King then says, “You just gave up the Piston Cup.” To which McQueen responds, “A grumpy old racing car once told me something—it’s just an empty cup.” Through this journey, he has been doing everything possible to achieve his greatest desires, and then at the last minute, he gives them up to become something more. We see the death and rebirth of his identity. We see the new beliefs he has created. We see his essence.