Where Baranowski and Hecht’s data got really interesting was in the lab. They wanted their subjects to believe that they were being asked to go on genuine dates with real people, so they concocted an elaborate ruse based around a dating study. Each person was shown ten photographs of strangers of the opposite sex, and told that all of them wanted to go out on a date or meet up for sex with them in particular. If they agreed to meet, they then did so in a safe environment,
