Let’s say you’re on a date, and it’s going really well. Your date is attractive, funny, kind, and not insane. You are 73 percent sure you want to sleep with this person. Then, over your third round of drinks, your date casually mentions that she is a serious collector of Precious Moments figurines. She has hundreds of them—so many that the figurines have their own room in her apartment. Would this change your impression of your date? Perhaps not—but it’s pretty fucking strange, right? Collecting Precious Moments figurines surely doesn’t make a person more attractive. That’s what being a Phish
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