He had come to realize that however successful, Medium hadn’t gone far enough in breaking with the past. He concluded that the broken system is ad-driven Internet media itself. “It simply doesn’t serve people. In fact, it’s not designed to,” he wrote. “The vast majority of articles, videos, and other ‘content’ we all consume on a daily basis is paid for—directly or indirectly—by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get . . . well, what we get. And it’s getting
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