As we’ve discussed, creating a thick marketplace is the first requirement of any platform. This is not a given. A thick marketplace requires both producers (in Apple’s case, app developers) and consumers. In the smartphone space, Apple and Google were able to build thick marketplaces, but Microsoft, for all its past success, was unable to do so. Not enough people bought their phones, which were late to market, and so app developers were unwilling to build new apps for Windows Mobile, which confirmed customers in their decision to avoid the phone. What is the equivalent for government? For
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