In the employee Q&A at a March 2017 all-hands meeting at Amazon, where Jeff continues to remind his employees that “it’s still Day 1,” someone asked him, “What does Day 2 look like?” Jeff gave a passionate response, which he recounted in his annual shareholder letter a few weeks later: “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death.” That is a dire prognosis for a company or a society, yet it is what we face if we accept the status quo or the WTF? of dismay. Jeff continued with four tips for staving off Day 2: “customer obsession, a
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