Any project at Amazon is designed via a “working backwards” process. That is, the company, famous for its focus on the customer, starts with a press release that describes what the finished product does and why. (If it’s an internal-only service or product, the “customer” might be another internal team.) Then they write a “Frequently Asked Questions” document. They create mock-ups and other ways of defining the customer experience. They go so far as to write an actual user manual, describing how to use the product. Only then is the actual product green-lighted. Development is still iterative,
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BRILLIANT
