For that matter, why would you provide the best goods or services if you could improve profits by cutting corners? This is the era of what business strategist Umair Haque, director of the Havas Media Lab, calls “thin value, profit extracted through harm to others.” Thin value is the value of tobacco marketed even after its purveyors knew it contributed to cancer; the value of climate change denial by oil companies, who have retained the same disinformation firms used by the tobacco industry.
