What is giving? Simple as the answer to this question seems to be, it is actually full of ambiguities and complexities. The most widespread misunderstanding is that which assumes that, giving is “giving up” something, being deprived of, sacrificing. The person whose character has not developed beyond the stage of the receptive, exploitative, or hoarding orientation, experiences the act of giving in this way. The marketing character is willing to give, but only in exchange for receiving; giving without receiving for him is being cheated.[2] People whose main orientation is a non-productive one
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