To achieve influence, focus on developing and communicating unique insights, and master the 5Ps of influence: Pitching: the ability to powerfully describe what you do and why it’s valuable Publishing: the ability to write and distribute materials about what you do and why it’s valuable Products: the ability to deliver value consistently in a scalable way Profile: the ability to be known, liked and trusted in the eyes of your market Partnerships: the ability to enrol other people and organisations to cooperate in the implementation of your vision.
