RAPID ACTION STEPS Get featured through other people’s channels such as podcasts, YouTube or blogs. Win an award that indicates you are either the better, faster, cheaper or the most loved in your industry niche. Choose your top 50 clients and start a data-gathering exercise on them, using their social media profiles to learn as much as you possibly can about them – where they live, what they love, how they feel on key issues, what frustrates them, who they follow, etc. Gather data that shows the impact of your business – what measurable positive impact do you have on your clients? What
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