a rule, anything that sells for over £1,000 should have a physical brochure and a webpage that explains its value. Anything that is under £1000, needs a website landing page at the very least. Using these guidelines, you can build services like products. When a service has a name, distinctive elements, a standardised method of delivery and a brochure that describes it all in an elegant and desirable way, it starts to appear like a product, and scale like one too.
