The 24 Assets system can’t save your business if you don’t have strong core assets. It might look good, but it is going nowhere without you putting extra effort into the core assets. They give you the power to meet customers’ needs in a way that is better, cheaper, faster or gives greater emotional payoff than other businesses. The degree to which you facilitate that is the degree to which your core assets are clearly valuable. This requires self-awareness, curiosity and honesty. Identify what matters most to your market and then
