4. Lifestyle boutique (3–12 people with high revenue per person). A small, dynamic team with low overheads and high-energy culture forms. The team self-organises, has fun developing digital assets that reach people globally and the business looks much bigger than it is. The owner receives better income than they could get at a corporate job with more freedom, greater impact and less stress. This type of business often centres on a ‘Key Person of Influence’ who’s known, liked and trusted in their industry.
Content creators will most likely fall into this category - if they know how to diversify themselves better
