24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

by Daniel Priestley

An asset is anything that would still be valuable without you.

‘asset zero’,

Terminology: The one asset that is the singular most important to you and your business, that can perpetuate the others

All businesses exist on an axis of team size and revenue per person (RPP) – the same things happen over and over again as teams grow and revenue tries to keep up.

When it comes to business success, the two numbers that cut through a lot of noise are the number of people on the team and the average revenue per person.

4. Lifestyle boutique (3–12 people with high revenue per person). A small, dynamic team with low overheads and high-energy culture forms. The team self-organises, has fun developing digital assets that reach people globally and the business looks much bigger than it is. The owner receives better income than they could get at a corporate job with more freedom, greater impact and less stress. This type of business often centres on a ‘Key Person of Influence’ who’s known, liked and trusted in their industry.

Content creators will most likely fall into this category - if they know how to diversify themselves better

business follows predictable phases of growth, and many challenges are common and solvable.

A lifestyle business is lean, dynamic, portable and geared towards maximising income for the owners. It keeps stress and overheads low.

If hard work was rewarding, every woman in Africa would be a millionaire.

Assets are unique to your business. Tools are available for everyone to use.

Your job as an entrepreneur is to create assets first and then look for tools that can leverage them.

Revenue per person (RPP) is a pretty simple number to calculate. It’s the total revenue or sales a company makes divided by the full-time people working there.