Inconspicuous consumption also describes the aspirational class’s appropriation of certain behaviors and goods that don’t cost a lot and are not ostentatious but are becoming equally crucial to signaling social position. The choices to practice yoga, take kids to hockey rather than soccer, drink almond milk instead of regular milk, and reuse grocery bags every week are all signifiers of position that are not inherently more expensive than their alternatives but thought to be more informed. By turn, these behaviors become markers of status.
