Exciting falsehoods tend to do well in the perpetual referenda and become self-validating. A search for almost any “alternative” theory or belief generates many more links to true believers’ pages and sites than to legitimate or skeptical ones, and those tend to dominate the first few pages of results. For instance, beginning in the 1990s, conspiracists decided contrails, the skinny clouds of water vapor that form around jet-engine exhaust, are exotic chemicals, part of a secret government scheme to test weapons or poison citizens or mitigate climate change—and renamed them chemtrails. When I
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