More Baptist and Methodist preachers organized more camp meetings all over the country, but especially in the South, and more mobs of people assembled to go over the top and out of their minds. It had gone viral. As a mass-market phenomenon in the 1800s, widespread and frequent, it was unique to America. A new and fully American Christianity had been invented, more fantastic and unsubtle than any other, strictly subjective and individual—as Bloom says, an “experiential faith that called itself Christianity while possessing features very unlike European or earlier American doctrinal
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