But is “conscious motivation” really the right term? That could be taken to mean that the motivation originates with conscious volition. And this experiment suggests a different scenario: the actual brain machinery that translates incentive into motivation is the same regardless of whether you’re consciously aware of the incentive and consciously experiencing the translation; so maybe the conscious awareness doesn’t really add anything to the process. In other words, maybe it’s not so much “conscious motivation” as “consciousness of motivation.” With or without conscious awareness, the same
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