The demise of Russian psychoanalysis spelled the near-total end of any study of the psyche—in part because psychoanalysis had so dominated psychology and in part because the new state was now rejecting any explanation of human behavior that was not both material and simple. Ivan Pavlov’s straightforward theories of cause and effect fit this approach perfectly; it remained only to condition the entire population, rendering it pliant and predictable. Etkind writes of a psychoanalyst in Odessa who installed a portrait of Pavlov on the flip side of a likeness of Freud that hung in his office:
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