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February 6 - February 7, 2020
He wanted to truly understand what would make the customers happy, identify ways in which product quality could be improved and thereby ultimately focus on attaining customer loyalty by delivering on their needs rather than resting his laurels on immediate sales.
Always looking towards Customer delight is key and one of the big differentiation factors of the Haldiram brand
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In one single brilliant stroke, Haldiram both differentiated the product and gave it a recall value, while the royal association also gave the bhujia aspirational value.
