What Color Is Your Parachute? 2018: A Practical Manual for Job-Hunters and Career-Changers
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Make a list of adjectives you’d like the employer to think of, when they consider hiring you. For example, how about: professional? experienced? inventive? hard working? disciplined? honest? trustworthy? kind? What else? Make a list. Then Google yourself and read over everything the search engine pulls up about you. Go over any pages you have put up on social sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest, or YouTube, and remove anything you posted there, or allowed others to
Stephanie B. Antkowiak
Make a List of Adjectives
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post, that contradicts the impression you would like to make, anything that might cause a would-be employer to think, “Uh, let’s not call them in, after all.” You have the list, above, of what to look for.
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“How to remove an item from [Facebook]” or whatever.
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fill out a profile,
Stephanie B. Antkowiak
Fill out a profile
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(www.​linkedin.​com/​reg/​join).
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In describing your PAST JOBS OR EXPERIENCE, don’t just make a list of tasks or achievements. LinkedIn gives you enough space to tell a story, so tell a story.
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In the SUMMARY be sure to state whatever you think gives you a competitive advantage in your field—i.e., what makes you a better hire than nineteen other people who might compete for the kind of job you want.
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Under SPECIALTIES list every keyword you can think of that would lead a search engine to find you for the job you want. If you don’t know what keywords to list, find someone on LinkedIn who already has a job like the one you want, and see what keywords they listed. Copy the ones that seem relevant in your case.
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LIST any hobbies, interests, education, training, community service, associations you belong to, etc.
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JOIN one or more LinkedIn groups, related to your expertise.
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Post sparingly but regularly, when they are discussing something you are an expert on.
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And if you don’t know how to blog, there are helpful sites such as Blogger.​com that give you detailed instructions.
Stephanie B. Antkowiak
Blogging
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Sales or Account Management Have you ever been in sales? If so, what were some of your achievements? For example: Have you ever consistently exceeded your set budget in that role? If so, by what percent or dollar value? Have you exceeded your set budget in a particular month(s)/quarter(s) in a role? If
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so, by what percent or dollar value? What level were you, compared to other sales professionals in your company? (e.g., “Number three out of twenty on the sales team.”) Have you ever increased market share for your company? If so, by what percent or dollar value? Have you ever brought in any major clients to your company? What major clients are/were you responsible for managing and selling to? Did you ever manage to generate repeat business or increase current business? If so, by what percent or dollar value?
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Have you won any internal or external sales awards? Did you develop any new successful promotional or market...
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How long have you spent within any industry? (e.g., “Twelve years’ experience within the fashion industry.”)
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Were you asked to get involved in any special projects outside your job description? Or, did you ever volunteer for such? What was the result?
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Have you ever received any written or verbal client, customer, or managerial commendations or letters of praise?
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Did you receive any awards within your company or industry? (e.g., “Acknowledged for support or service of clients or staff, etc.”)
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Do you belong or have you belonged to any professional clubs such as Toastmasters, Lions, or Rotary?
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Have you had any articles, papers, or features published in any magazines, journals, or books? If so, what publications and when? Have you written any books?
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Have you presented any topics at any conferences or completed any public speaking? If so, what subjects have you talked about and how large was the audience? List in detail.
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In this post-2008 period, I recommend you pay particular attention to small employers (first try those with 25 or less employees, then 50 or less, and then 100 or less). Also you’re likely to have better luck with newer organizations (7 years old or less).