It’s also why no labor scandal is ever going to stick to him. In the world he has created, he’s just acting like a “winner”; if someone gets stepped on, they are obviously a loser. And this doesn’t only apply to labor scandals—virtually every traditional political scandal bounces off Trump. That’s because Trump didn’t just enter politics as a so-called outsider, somebody who doesn’t play by the rules. He entered politics playing by a completely different set of rules—the rules of branding.
