He then turned around and used that very same pitch to voters—that he would make America a country of winners again—exploiting those deep economic anxieties and using all the reality-simulation skills that he had picked up from years at the helm of a top-rated TV show. After decades of hawking how-to-get-rich manuals, Donald Trump understands exactly how little needs to be behind the promise—whether on renegotiating trade deals or bringing back manufacturing—if the desperation is great enough.

