Notice that we’ve flipped the script and avoided the two anti-efficiencer mistakes. We’re no longer involving the customer in something it doesn’t care about (what programming language we use) and we’re no longer left out of the client’s discussion of what they want and why since, by the very nature of what we offer, we’re automatically part of that conversation. This can work even as you transition your business model and develop the offering. If you interject with a question about why the client wants you to do what they’re asking, you can follow it by saying, “Please excuse my
