Traditional app dev consultancies bill hourly, and they grow by capturing margin on employee labor and reinvesting it in the company (or keeping it as owner/shareholder profit, but let’s forget about that for the time being). In other words, going back to the pyramidal organizational structure, they grow by adding more pragmatists at the bottom of the pyramid. They also need a proportional number of idealists to manage the margin generators at the bottom. Growth—nicer offices, new branches, additional lines of business—involves legions of pragmatists, a skeleton structure of idealists,
