Being defined by output rather than spun narrative is the essence of the delivery trap. Opportunists at any stage in their journeys understand this implicitly and seek to position themselves where they can write their ticket by managing their narratives. Idealists also trade in narrative, but only superficially. In idealist-land, the official corporate narrative is the only narrative, whereas opportunists understand that narrative operates at several levels and needs to be managed per audience. Pragmatists are unaware of narrative in any sense that matters. Narrative, in pragmatist land, is
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