Secondly, consider software product companies. Again, why would they become efficiencer firms? Granted, their motivations might be a touch grayer since they do have automation at their core and they do trade in efficiency. For instance, Amazon has a massive product/service that helps you buy things more efficiently. But the efficiencer firms of the future exist by fleeing the role of cost center and flipping their former employers to customers. Efficiencer firms will offer business specific solutions and play almost exclusively in the B2B (business to business) market. Software product
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