But if you’re adding productized services to your offering portfolio, you enter a different mode of operation. You’re doing something repeatable enough that you don’t need to completely punt on effort/cost estimation. In other words, you’d never agree to build someone a massive custom website as a fixed bid project because no one has ever done that exact project before and neither party has the faintest clue what it will cost. Not so with a productized service that you deliver over and over again. You can quote a price on that.
