The crunch to which I refer is the one that will effectively expel developers from the ranks of large, unwieldy organizations. It will happen in fits and starts and will appear slow to develop, to the naked eye, but make no mistake. It’s in progress and will continue. The trend will drive software developers to three main camps: large software companies, startups and small product companies, and custom app dev shops (including solo freelancers).
So he does see product companies as sort of separate
