A third factor was the rise of more humanitarian attitudes. As life expectancy increases and families have fewer children, the perceived value of each human life increases. Early death is no longer a norm. Many thinkers and historians have pointed out that the rise of free markets contributed to a long-term mindset and control of the emotions. Market exchange meant that other individuals became potential assets as buyers, sellers, investors or colleagues, and not just potential threats. In order to be successful on the free market, you have to understand your customer’s point of view.
