common misconception about Twitter is that one must already have a high follower count to gain attention. In fact, two key features of Twitter enable anyone with compelling content to generate a whirlwind of attention. One was just described: Twitter provides a “mentions” column that shows any user of your Twitter handle in a post by another user, providing a record of how people are interacting with you. Since anyone may “@mention” or “tag” you, this feature provides an opening for people to reach you even if you do not know or follow them.
