serious, but the presentation had to be fast and fun, geared to spread via Facebook. Chris was adamant about the necessity of producing this kind of work, because the methods for producing snackable content were so obvious—and, in his view, required little effort. We simply had to mimic the rest of the Internet—write about the same outrage as everyone else, jump on the same topic of the moment. Clicks would rain down upon us if only we could get over ourselves and post the same short clips from The Daily Show as everyone else, framed by an appealing headline and perhaps a conscience-salving
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