This was an approach we pursued at the New Republic. Chris Hughes recruited the billionaire activist Tom Steyer to pay hundreds of thousands for a new section of our Web site that would cover how climate change played in congressional elections—even as Steyer spent millions trying to influence those elections to elevate the issue of climate change. Chris also recruited Credit Suisse to pay for a new section of our Web site devoted to the future of banking, just as the bank tried to recover from accusations of tax evasion. The advertisers were trying to buy New Republic editorial to convey
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