The Unusual Billionaires

by Saurabh Mukherjea

and allowed the channel to extend the credit period

businesses

CEO in 2012, Roy had spent over sixteen years with the company

John Kay’s IBAS framework—innovation, brands and reputation, architecture, and strategic assets.

communities and convincing buyers of the durability and strength of CPVC.

Theme A: Focus on the long term (more than ten years) without being distracted by short-term gambles; Theme B: Constantly deepen the moat around the core franchise using the IBAS framework (which is explained in detail in Appendix 1); and Theme C: Sensibly allocate capital whilst studiously avoiding betting the balance sheet on expensive and unrelated forays.

focused on the firm’s priorities. In their renowned book,