1. Checklist Your Channel: Are you sure you’re leveraging the right channel with the right targeting measures? Or is there a better medium to reach your audience? If you’re advertising a facial cream on a Mustang forum, it's the wrong channel. If you’re Facebook ads target “all adults over twenty-one”, you’re targeting the wrong audience. Before concluding a product failure, checklist your channel. You must constantly test varied channels and targeting options by acting, assessing, and adjusting. Your product might not suck, but your channel and your audience targeting do.
